8 min read
The article discusses Alex Morgan's transition from a celebrated soccer career to the business world, highlighting her involvement in ventures like Togethxr and Trybe Ventures...
Alex Morgan, one of the most decorated soccer players in U.S. Women's National Team (USWNT) history, is now channeling her championship mindset into the business world. With two World Cup titles, an Olympic gold medal, and numerous accolades to her name, Morgan is proving that her competitive edge extends far beyond the soccer pitch.
As she transitions from her stellar athletic career, Morgan is making significant strides in entrepreneurship and investment, demonstrating that the skills that made her a world-class athlete are equally valuable in boardrooms and business ventures.
One of Morgan's most notable business ventures is Togethxr, a media and commerce company she co-founded alongside fellow elite athletes Chloe Kim (Olympic snowboarder), Simone Manuel (Olympic swimmer), and Sue Bird (WNBA legend). Founded in 2021, Togethxr focuses on amplifying women's voices in sports and creating content that resonates with female athletes and fans.
"We saw a gap in the market for authentic storytelling about women in sports," Morgan explains. "Togethxr is our way of controlling our own narrative and creating content that celebrates female athletes at every level."
The company has quickly gained traction, producing compelling content across social media platforms, securing brand partnerships, and building a community of millions of engaged followers. Togethxr represents more than just a business venture—it's a movement to change how women's sports are covered and celebrated in media.
Beyond Togethxr, Morgan has also ventured into the world of venture capital with Trybe Ventures. This investment platform focuses on supporting innovative companies and startups, particularly those aligned with her values of empowerment, wellness, and sports technology.
Through Trybe Ventures, Morgan has invested in various promising companies, leveraging her platform and experience to help emerging businesses grow. Most recently, Trybe Ventures participated in Unrivaled's oversubscribed Series B funding round, joining other high-profile investors in backing the 3-on-3 women's basketball league that's revolutionizing how female athletes are compensated.
"I've learned so much about building a brand and understanding what fans want," Morgan says. "Now I want to use that knowledge to help other companies succeed, especially those that are advancing opportunities for women in sports and business."
Morgan's transition from the field to the business world offers valuable lessons for other athletes considering similar moves:
With millions of social media followers and global recognition, Morgan has used her platform to build credibility and attract partnerships. She understands that her name carries weight and has been strategic about aligning with brands and ventures that reflect her values.
Just as she relied on teammates on the field, Morgan has surrounded herself with experienced business advisors, co-founders, and mentors. She's not afraid to admit what she doesn't know and seeks guidance from experts in various fields.
Morgan's business ventures consistently focus on empowering women and advancing equality in sports. This authenticity resonates with consumers and investors alike, creating businesses with genuine purpose beyond profit.
Rather than pursuing quick wins, Morgan has invested in building sustainable businesses that will continue to grow and make an impact long after her playing career ends.
What makes Morgan's story even more impressive is that she's building these businesses while continuing to compete at the highest level of soccer. She's proven that athletes don't have to wait until retirement to start planning their next chapter.
"The key is time management and surrounding yourself with people you trust," Morgan advises. "I couldn't do this without an incredible team supporting both my athletic career and my business ventures."
Morgan's business success is about more than financial gain—it's about creating lasting change in how female athletes are perceived and valued. Through Togethxr, she's creating more opportunities for women's stories to be told. Through Trybe Ventures, she's ensuring that companies supporting women's sports have the capital they need to succeed.
Her involvement in ventures like Unrivaled, which offers women basketball players the highest salaries in women's professional sports history, demonstrates her commitment to improving conditions for the next generation of female athletes.
As Morgan continues to expand her business portfolio, she remains focused on making a meaningful impact. Her goal isn't just to be successful—it's to pave the way for other athletes to follow similar paths and to create a more equitable landscape for women in sports and business.
"I want to look back and know that I used my platform to create real change," Morgan reflects. "Success on the field is measured in goals and championships. Success in business, for me, is measured in the opportunities we create for others."
Alex Morgan's journey from the soccer field to the business world represents a new paradigm for athlete entrepreneurs. She's not just building companies—she's building a legacy that will outlast her playing career and inspire countless others to leverage their athletic success into meaningful business ventures.
As more athletes follow in her footsteps, Morgan's model of combining competitive excellence with entrepreneurial vision is becoming the blueprint for the modern athlete-to-mogul transition. Her success proves that with the right mindset, strategic planning, and commitment to impact, athletes can achieve championship-level success both on and off the field.
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